Category: SEO
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The Great Traffic Vacuum: How Reddit Pro Fills the Void Left by Google and Meta
Summary: For digital marketers and publishers in Canada, the familiar wells of referral traffic from Google and Meta are drying up. Reddit, long considered a high-risk, unmanageable platform, has emerged as the most powerful, untapped source of audience engagement. The launch of Reddit Pro, a new suite of tools for publishers, provides the first-ever safe…
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Collateral Damage: Why Google’s &num=100 Parameter Removal Changes Everything for SEO Data
Summary: Google has disabled the &num=100 search parameter, a long-standing function that allowed users and tools to request 100 search results on a single page. This move has broken many SEO rank tracking tools, which now face a 10x increase in operational costs. This change is also the likely cause for the sudden, widespread drop…
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Beyond SEO: Why Core Web Vitals, GEO, and AEO are the Pillars of Your New LLM Optimization Strategy
Summary: Current SEO practices, split between technical, content, and local teams, are obsolete. The rise of AI-driven search, including Google’s SGE, demands a unified approach. Success now hinges on integrating Core Web Vitals (CWV), geographic context (GEO), and Answer Engine Optimization (AEO) into a single LLM Optimization framework. This article argues that moving from “keyword…